All posts filed under: Meta

Credit where credit is due – About the tagline

As I wrote in my introductory post for 20 Seconds, I wanted to share some more detail about where I got the 20 Seconds tagline from – Remove the random in event matchmaking. On Saturday, January 4th, I was busy doing research for the product and filling my product definition document. By accident, I came across an industry podcast called The Exhibitionists, and the second episode from the top displayed on Spotify happend to be called “Matchmaking and the art of turning online ones and zeros into real world heroes”. Obviously, that got me interested. I started listening with half an ear while collecting trade show attendee numbers in order to come up with a rough addressable market figure. One of the podcasters, Antony Reeve-Crook, was interviewing Mykyta Fastovets of ExpoPlatform. In their conversation, 11:40 minutes into the episode, Mykyta said something that immediately attracted my full attention: “I think our job as providers of matchmaking solutions is actually to reduce the random, you know, increase the serendipity,…” Mykyta Fastovets on the Dec 5th 2019 episode …

Shutting down an old project

More than three years ago, I launched BotPreview, a web application to create HTML, GIF or MP4 video previews of chatbot interactions. When Mark Zuckerberg announced the launch of the Facebook Messenger Platform at F8 2016, I thought it was a pretty big deal. I am fascinated by the paradigm shift that chatbots introduce. While we worked hard towards a responsive, mobile-first, retina-ready, cutting-edge user experience, chatbots reduce UI/UX to one of the very basic means of user interface: text input and text output. I, in 2017 I was expecting a second “app store hype”, a wave of bots and micro-apps for Messenger. I wanted to be part of that hype. I tried to learn as much as I could about the Messenger Platform. First, I wrote a pre-order bot where restraurants could maintain their menus and users could pre-order meals and get notified once they’re ready for pick up. Then I wrote a simple Amazon price drop notification bot. People could add Amazon products to their wishlists and the bot would notify them when …

Plans for January

The starting gun has been fired, so it’s about time to lay out my plans for January. 1. Write a basic product definition document So far, my product idea exists mostly in my head. And for a single indie hacker, that’s usually fine and good enough to get started. my dev life in a nutshell pic.twitter.com/85A0lZczhw — Kitze (@thekitze) January 2, 2020 As I wanted to do things a little different this time, I decided to document the idea first and then keep iterating on it whenever something new pops up. Documenting will not only help me to verbalize my product idea (including handy stuff like a pitch or an executive summary) and work out as many details as possible right from the start, without having written a single line of code. It will also serve as a basis for the next two steps planned for this month. 2. Get a designer on board I am lucky enough to have worked with a couple of incredibly talented graphic artists and designers, either through my hobbyist …

Happy New Year 2020

The decade has come to an end, a new one is on it’s dawn. On Twitter, everybody is contemplating about their past decennial. I can’t help but think about the next one. When we’ll wave goodbye the 2020’s on 31/12/2029 (and given that I’ll be lucky enough to see it), I will be 50 years old. Gulp. In my 2000’s, I made amazing friends and formed important relationships which were determining for the next decade. I met my wife, I met my co-founders, and I met a couple of friends of whom some even became long-time coworkers and/or employees. In the 2010’s I started multiple companies (first 2010), got married and started a family with two wonderful kids (all in 2013). One business in particular runs to this day and accounts for the larger part of my families’ income. But, to put it with ABBA (yes, I am that old): It’s the end of a decadeIn another ten years timeWho can say what we’ll findWhat lies waiting down the lineIn the end of eighty-nine twenty-nineteen …

How much Monthly Recurring Revenue?

Let’s set that straight right away. Making revenue doesn’t necessarily mean making profit. One could make billions of revenue and still operate with a loss because their expenses are too high. WeWork was a recent example with a reported revenue of $1.8 billion, but losses of $1.9 billion in 2018 (#1). For a side project though, I should be making profits quite early. I don’t plan to invest much more into it than my available spare time, and I will avoid putting a strain on my bank account by all means. So hopefully, the first paying customer will mean profit and the cost to that point will be very low. Why MRR I want a side business to scale and that doesn’t work with anything having me involved directly. For that reason, I won’t do consulting as a side gig, for example. I would be able to earn some extra income from it, but I could only consult one client at a time and I would have to keep investing my spare time to generate …

Welcome to Road To MRR

Hey, I am Matt! I’ve built dozens of spare time projects, started a couple of companies and even made decent money from it. And I’ve always thought about writing about it. Somehow, it never really worked out. Today it’s Saturday, December 21, 2019, and I’ve just launched this blog to document my journey to generating Monthly Recurring Revenue one more time, in 2020. And you are cordially invited to join me on the ride! I plan to share my progress with at least one tweet per day at @RoadToMRR. Please follow me there! I can’t wait to interact with fellow indie hackers, spare time hackers, bootstrapers,… I’ll also write short and long pieces on this blog occasionally. I’ll share my progress in building and marketing a product, and I’ll also share my learnings from the last 10+ years as a freelancer, co-founder and managing director. I’ve also set up a Facebook page and an Instagram account, but, quite frankly, I am not sure if I’ll be able to feed them with content as well. The …